Expedia Media
The San Diego Convention and Visitors Bureau, "StorePoint Expandables Rich Media Campaign" RICH MEDIA:
SINGLE EXECUTION
Last summer, the San Diego Convention and Visitors Bureau solicited
the services of traveler-oriented Expedia Media - the ad arm of Expedia. Expedia Media worked closely with the Expedia Partner Services Group to secure discounted rates from hotel partners in San
Diego. Then, in a single expandable unit, SDCVB offered consumers travel deals, coupons, a newsletter opt-in, activity information and related editorial content. As a result, on the days the campaign
ran on Expedia.com, San Diego saw increases of 100 percent to 159 percent in the number of room nights booked. During the days of the campaign, San Diego's room night share increased 35 percent among
its total competitive set.