LiquidThread
LEGO DUPLO, "DUPLO Homepage" RICH MEDIA: SINGLE EXECUTION
LEGO wanted to introduce parents to LEGO DUPLO - a line that helps 18-month- to
5-year-olds with cognitive development and creativity. It knew it had to convince parents and grandparents of two things: that the line would spark pure joy in their child's eyes, and that it would
help educate and develop problem-solving skills. The company therefore relied on Liquid-Thread to create an experience that highlighted the creativity and intellectual development that DUPLO could
build. As a result, LEGO had double-digit significant increases against key objectives, including: "Helps develop my child's creativity skills;" "Offers endless opportunities for my child's
imagination;" and "Is a toy my child will not quickly outgrow." LEGO also saw increases in brand purchase intent, awareness and favorability.