HBO
The Pacific, "The Pacific Fan Page" SOCIAL: USE OF A FAN PAGE
In advance of the premiere, The Pacific Facebook page was used to provide followers with official news and updates,
and foster a forum for discussion. Fans were able to share their stories, link to relevant images and videos, and pay tribute to veterans and those who serve. The Facebook fan page connected to over
271,000 people and generated nearly 900,000 page views. 1,000 fan photos were uploaded, including many personal tributes to friends and relatives. It also generated nearly 100,000 video plays and over
68,000 photo views. The page is still incredibly popular, with many members of the military posting.