Sapientnitro
The Coca-Cola Company, "The Longest Celebration" SOCIAL: USE OF WIDGETS
Coca-Cola's longest celebration widget created by SapientNitro extended the sharing capabilities of a contest and
campaign by the beveragemaker. Global ads featured the celebration dance of Roger Milla, a African footballer whose exuberant moves launched a wave of post-goal jubilation. People entered their own
celebration dances on Coke's YouTube page, and could post the widget showing the latest uploaded dances to their social network or blog pages.