HBO
HBO/True Blood, "True Blood, Season 3" SOCIAL: USE OF TWITTER
Realizing the ways in which viewers were using Twitter to talk about episodes of True Blood, HBO developed an elaborate presence for the show on the microblogging service, centering on
@TrueBloodHBO and extending to feed for individual characters. Bloodcopy.com, which had formerly been used as a blog about the world of the show, became a Twitter dashboard, where fans could follow
real-time discussions of the show taking place on Twitter using a variety of filters.