DDB Chicago
AB-InBev/Bud Light, "Clothing Drive" STANDALONE VIDEO
Never underestimate the power of out-of-shape white dudes young and old squelching their cheeks into office chairs, conducting
meetings in their button downs and tighty whiteys, and running naked to the already packed elevator. DDB didn't when they delivered their cringeworthy giggle storm of a clothing drive which had
forgetful philanthropists donating the clothes off their backs for free Bud Light. Goal of showcasing how the drinkability will inspire the office to sacrifice in the name of do-gooding? Check.