Foodbuzz
Newman's Own, "Family Bites" SPONSORSHIPS
Foodbuzz, a site with a
bazillion foodies, made Newman's Own part of the buzz by asking a targeted set of 100 bloggers to use Newman's products. Newman's Own, in turn, sponsored the site's "Family
Bites" section, where Foodbuzz spotlighted one blogger a week and featured the recipes they concocted from the company's line. The marketing was colorful, user-friendly and productive:
Selected bloggers ladled 468 recipes that generated 3,000 comments and 6x ROI for Newman's Own.