• by OMMA Magazine Writers , September 3, 2010

Turner Sports
Nationwide Insurance, "NASCAR Nationwide"
SPONSORSHIPS

Nationwide Insurance became the title sponsor of the 2nd tier NASCAR racing series. Where better to plug the idea of auto coverage? There is ample NASCAR info; it may not be baseball, but the competitions are loaded with stats and stars. To highlight its insurance services, Nationwide sponsors auto-info links alongside racing links. The blend makes the marketing push more subtle and the insurance giant more likeable, assuming such a thing is possible. The campaign drove to a successful conclusion: The goal was 1.2 million unique visitors to the Nationwide Series site; it averaged 1.4 million per month.