Mondo Studios
The Progressive Group of Insurance Companies, "Route-Rageous!" USE OF GAMING
While its name is semi-idiotic (Route-Rageous!), the game itself - built by Mondo Studios - is a brilliantly engaging
driving-themed brainteaser that was popular enough to warrant its own iPhone and Facebook game. The Progressive brand stays smartly on the sidelines, until you bend your fender, and a
"Progressive Concierge Claims Service" comes to the rescue. The game, on Yahoo and MSN, attracted over a million players, with typical time per player of six to 10 minutes of brand exposure,
and the game's catchy tune whistling in users' heads.