Commentary

Online Advertising Creativity: Video Appearing in a Banner, Expandable Banner or Interstitial: Tremor Media; Fox Home Entertainment, "Alvin and the Chipmunks: The Squeakquel"

Tremor Media
Fox Home Entertainment, "Alvin and the Chipmunks: The Squeakquel"

VIDEO APPEARING IN A BANNER, EXPANDABLE BANNER OR INTERSTITIAL

Online Advertising Creativity: Video Appearing in a Banner: Tremor Media

Tremor Media created a transparent video interstitial of dancing chipmunks to prep the visitor for the woodland creature squeakfest they were about to experience with their campaign for Alvin and the Chipmunks: The Squeakquel. Peppered with punk, eye spinning action sequences, and pushing the "squeakalong" featuring "All The Single Ladies," Tremor captured the essence of the movie, stayed true to the chipmunks' brand, grabbed the eyeballs of pull-ups wearers, and the wallets of moms.

Next story loading loading..