Hitviews
FOX Television Network, "GLEE, Season 2" VIRAL CAMPAIGN
To help maintain the buzz after a successful first season of "Glee", Fox Television Network asked Hitviews to reach out to influential
online celebrities to create original content about the show, giving "Glee" greater awareness and credibility with younger viewers. Each of the online celebrities has a devoted audience, which are
well defined by age, geography and interests. The online stars were given free reign to initiate whatever creative and distribution they thought would play best with their audiences, using the given
copy points and clips of "Glee." The result is a wide variety of original content.