Rosetta
Rosetta, "Snowday" VIRAL CAMPAIGN
What started out as a
holiday card sent to clients and colleagues turned into a global drive to give kids in New Orleans something they've never had before: a snowday. Using a video camera, facial recognition software and
motion tracking algorithms, Rosetta was able to determine when a person's mouth was open and track their tongue as it caught snowflakes flying across their computer screens. At the end of each game,
"Snowday" would take your picture and prompt you to share it via Facebook, Twitter or email. Once 1,000,000 snowflakes were caught, New Orleans school kids were rewarded with a real snowday, complete
with snow, on February 20th, 2010.