Plan Canada, a global non-profit that supports social justice for children in developing countries, hired Rapp Canada as its direct response agency of record to retain and grow its donor base through
DRTV. The agency will update Plan Canada's current DRTV spot and develop new creative, which is slated for release in spring 2011. Rapp Canada currently handles Plan Canada's strategic planning,
creative services and account and project management across direct mail, digital and social media platforms.
