Smithsonian Channel Signs Up For Rentrak

  • September 10, 2010
Rentrak Corporation announced that Smithsonian Channel, a joint venture between Showtime and the Smithsonian Institution, will use Rentrak's TV Essentials service to analyze the viewer habits of its audience in order to attract advertisers to its network. Smithsonian Channel is dedicated to exploring and celebrating the people, discoveries and achievements that define the U.S.

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