Martin Lawson was named global data and insights director for Maxus, a GroupM media agency. Based in London, much of his work will focus on strengthening Maxus' "Relationship Media" offering, a new
media agency model. Lawson joins Maxus from i-level, previously the UK's largest independent digital agency, where he served as head of insight. Prior to that assignment he worked as director of
analytics at media agency PHD in London.