Mary Madden, Senior Research Specialist and author of the report, says "Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users... Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications."
While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications-sharing links, photos, videos, news and status updates with a growing network of contacts.
Half of online adults ages 50-64 and one in four wired seniors now count themselves among the Facebooking and LinkedIn masses. Young adult internet users ages 18-29 continue to be the heaviest users of social networking sites like Facebook and LinkedIn, with 86% saying they use the sites.
Adult Internet Users Who Use Social Networking Sites In Each Age Group (% of Group) | ||||||
Age | 9/2005 | 5/2008 | 11/2008 | 4/2009 | 12/2009 | 5/2010 |
18-29 | 16% | 67% | 73% | 76% | 83% | 86% |
30-49 | 12% | 25% | 36% | 48% | 58% | 61% |
50-64 | 7% | 11% | 16% | 25% | 36% | 47% |
65+ | 5% | 7% | 4% | 13% | 22% | 26% |
Source: Pew Research Center, August 2010 |
The use of Twitter and other services to share status updates has also grown among older users. While just 5% of users ages 50-64 had used Twitter or another status update service in 2009, 11% now say they use these tools. On a typical day, 6% of online adults ages 50-64 make Twitter a part of their routine, up from the 1% who did so in 2009.
By comparison, social networking sites have gained a much larger foothold in the lives of older Americans over time. 20% of adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago. Likewise, 13% of online adults ages 65 and older log on to social networking sites, compared with just 4% who did so in 2009.
Overall, 92% of those ages 50-64 and 89% of those ages 65 and older send or read email and more than half of each group exchanges email messages on a typical day. 76% of internet users ages 50-64 get news online, and 42% do so on a typical day. Among internet users ages 65 and older, 62% look for news online and 34% do so on a typical day.
A Typical Day: Where Social Media Use Fits In (% of Age Group) | ||||
Activity | 18-29 | 30-49 | 50-64 | 65+ |
Send or read email | 62% | 67% | 60% | 55% |
Get news | 44 | 45 | 42 | 34 |
Do any banking online | 27 | 30 | 22 | 19 |
Social networking site | 60 | 39 | 20 | 13 |
Use online classifieds | 14 | 13 | 6 | 5 |
Twitter or status update service | 18 | 9 | 6 | 3 |
Source: Pew Research Center's 2010 Tracking Survey, August 2010 |
The oldest adults in the U.S. (age 65+) are among the least likely to have high-speed access. (Just 31% have broadband at home). While the rates of broadband adoption among the oldest users are low, the frequency of use among those who do have high-speed access is relatively close to the usage levels of younger users.
Looking at adults ages 65 and older who have high-speed internet connections at home, 72% say they use the internet on a typical day. That compares with 77% of broadband users ages 50-64, 84% of those ages 30-49 and 86% of those ages 18-29.
Social media use is somewhat more prevalent among older users who have high-speed connections at home. Among broadband users ages 50-64, 52% now use social networking sites and 24% do so on a typical day. Among adults age 65 and older who have broadband at home, 28% now use social networking sites and 15% do so on a typical day. Among many other activities, having high-speed access has also been associated with a greater tendency to blog and share other forms of creative content online.
According to the report, social media is increasingly attractive to older adults:
Social Media Trends, 2009-2010 | ||||
| % of online adults who use SNS or Twitter, 2009-2010 | |||
2009 | 2010 | % Point Change, 2009-2010 | % Change, 2009-2010 | |
Social Networking Use |
| |||
All adults | 46% | 61% | 15 | 33% |
Age | ||||
18-29 | 76 | 86 | 10 | 13% |
30-49 | 48 | 61 | 13 | 27% |
50-64 | 25 | 47 | 22 | 88% |
65+ | 13 | 26 | 13 | 100% |
Twitter/Status Update Use | ||||
All adults | 11% | 17% | 6 | 55% |
Age | ||||
18-29 | 20 | 27 | 7 | 35% |
30-49 | 11 | 16 | 5 | 45% |
50-64 | 5 | 11 | 6 | 120% |
65+ | 3 | 5 | 2 | - |
Source: Pew Research Center's Internet & American Life Project, August 2010 |
For more about the study, and access to the complete PDF report file , please visit Pew Research here.