• Moconews, Thursday, September 16, 2010 12:17 PM

Despite serious brand swagger and a (relatively) successful new phone launch, Apple's continues to lose market share to Google's Android.

According to new comScore data, "Apple's iPhone 4 did not give the company the bump in sales it needed to put Android's momentum in check," writes mocoNews.net. "Instead, Apple's smartphone marketshare in the U.S. dropped by 1.3 percent in the three months ended in July while Android's share grew by an impressive five percentage points."

"RIM and Apple are still the top smartphone manufacturers in the United States, according to the report, with 40 percent and 24 percent, respectively," notes PC World. "The two companies are losing customers to Android phones, which gained momentum from 12 percent in April to 17 percent in July."

Digital Daily calls the news, "further confirmation of the Android onslaught."

But, "Why is Apple losing ground?" asks Mashable. "For the most part, analysts agree that Apple's sales have been hurt by the lack of contracts with some of the world's largest mobile carriers, such as Vodafone and Verizon. Apple should seriously consider changing this if it wants its iOS to stay ahead of Android.

"The issue is that Apple lacks deals with some of the world's largest wireless carriers," seconds mocoNews.

"The numbers suggest that time is running out for Apple to keep consistent market share with its current deals, at least on a global average," writes ZDNet. "There's no doubt that the iPhone 4 is a hot, in demand product ... But if that's not enough to woo users to AT&T, Apple's got a business case to move to another carrier."

"Still," adds Mashable, "it's important to look at this data in perspective. With the smartphone market constantly growing (according to comScore, it grew 11% from April to July), both Apple's iOS and Android were actually on the rise -- Android was simply growing faster."

Read the whole story at Moconews »