- SEO Book, Thursday, September 23, 2010 2:02 PM
Aaron Wall asks Geordie Carswell in an interview how often search engines lead advertisers astray, when it makes sense for advertisers to use automated optimization tools, and why it's more accurate
to compare Facebook Ads to Google's Display Network, and much more. In this very long interview, the two also discuss how to tie SEO to PPC.
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