• by Joe Mandese  @mp_joemandese, September 27, 2010

That's what the 2010 version of Jeff Benjamin would've told the 1996 version. To prove it, he would show him an incredibly cleaver campaign created for

The innovative banner ad campaign, created for Axion Youth Banking by Boondoggle, features rock bands performing live in the equivalent spaces of standard banner ads.

The agency constructed performance spaces that were literally the size of banner ads – at least the same ratios in terms of pixel by pixel dimensions. The effect is hilarious, with the band members jammed up against each other like 1950s college students crammed into a telephone booth.

"If anyone says you can't do anything creative with online media. Tell them about this," Benjamin suggested. "They literally used the limits of that box to do something spectacular."