Google, Microsoft, and Yahoo are in trouble, or at least in the area of mobile advertising. "Apple may be gaining share in the U.S. mobile advertising market this year at the expense of Google and
Microsoft," reports Bloomberg/Businessweek. Apple will end the year with 21% of the market, estimates researcher IDC. Google's share will drop to 21% from 27% year-over-year -- when combined with
results from AdMob, the ad network it bought in May. Microsoft's share, meanwhile, will drop to 7% from 10%. This year, ICD predicts that mobile advertising may more than double domestically to almost
$500 million. Also gaining ground on the ad titans, Bloomberg/Businessweek notes, are independent rivals such as Jumptap and Millennial Media. In January, Apple acquired Quattro Wireless, which had 9%
of the market in 2009, according to IDC. Apple's iAd network didn't launch until July.
Read the whole story at Bloomberg/Bussinessweek »
