• September 30, 2010

A Facebook promotion including a costest for the dog escapee deterrent Invisible Fence Is reaching its target audience, according to Oneupweb, which created the social media campaign.

Almost nine out of 10 (86%) of entrants in the contest have a cat or dog. As of earlier this week, 229 people have sent 477 Facebook invitations, taking it upon themselves to spread the word about the campaign. An email blast sent to all entrants thus far received almost a 50% open rate.

The main prize is a trip for four to Disney's Animal Kingdom and a free installation of an Invisible Fence system. The campaign has resulted in a 192% increase in Facebook Likes, more than 2,900 contest entrants in its first two weeks and upwards of 24 million targeted impressions via Facebook.

A Facebook PPC ad, receiving more than 5 million impressions, with a 98.2% social impression -- indicating the percentage of impressions where the viewer of an ad also saw that 1 or more of their friends liked the page, application, event or the ad. Average daily comments on the Invisible Fence of the Midwest Facebook page increased by 700%.

The social media campaign is backed with Google and Facebook PPC ads, banner ads, viral content seeding and more. The sweepstakes runs through Oct. 17. Along with the grand prize, two runner-up prizes of packages specifically designed for dog lovers will be awarded. Plus, anyone who enters the sweepstakes automatically receives a coupon for $150 off an Invisible Fence.--Tanya Irwin