QVC Italy began broadcasting live from its new studios in Milan, Italy, to an audience in more than 18 million Italian homes. The launch brings QVC Inc.'s reach to approximately 200 million homes
worldwide. QVC is a subsidiary of Liberty Media. QVC Italy will feature informative presentations of the latest products from respected brands in fashion, beauty, jewelry, electronics and home, 24
hours a day with 17 hours of live programming. The channel is available on all primary distribution platforms: digital terrestrial television and on satellite, via Sky Italia SpA and TiVu Sat.
