Merkle, a customer relationship marketing agency, has launched Mobile Marketing, a Web site designed to provide best practices and thought leadership for corporations and nonprofit organizations. The
site follows Merkle's recent work with The National Wildlife Federation, in which the company launched a successful mobile donation campaign to benefit animals and wildlife affected by this year's oil
spill in the Gulf of Mexico. According to an April 2010 Borrell Associates report, mobile marketing -- which reached $2.7 billion last year -- is expected to grow 84% annually, hitting $57 billion by
2014.
