"For the last two years we've been working on evolving the brand identity for Gap," Gap spokesperson
Louise Callagy tells her. "[The new logo] is more contemporary and current and honors the heritage of the Gap brand with the blue box but takes it forward."
But the company has been
attuned to the negative reactions and has announced on its Facebook pages that it's "thrilled to see passionate debates unfolding!" It will announce a "crowdsourcing project" in a few days, it says.
We didn't call it "committee sourcing" back in the day, but it's nice to see that people are once again realizing the value of group think, isn't it?
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