Metromix Pushes Hyper-Local Deals To Users, Advertisers

Metromix

Metromix, a joint venture between Gannett and Tribune Company, is trying to enhance its appeal to users and advertisers. New features on the sites, targeted to the 21-34 demo, offer deals and services in 58 select cities.

The new Metromix-branded Deals lets users search the best deals by city, neighborhood or category. For example, a group planning an after-work party can identify which bars and restaurants offer the best deals at a particular time and location. Both local and national advertisers are participating.

Cities affiliated with Metromix include major markets such as New York, Chicago and Washington, D.C., as well as those in the top 50 such as Pittsburgh, Tucson, New Orleans and San Francisco.

Kara Walsh, Metromix CEO, stated: "By aggregating deals from a variety of sources as well as our own, and making them a core part of the social-planning experience, Metromix has added a hugely convenient feature for its community of users."

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Advertisers use the integrated platform to pitch time-sensitive deals to a specific customer base. Or they can take over a Deals section home page by "re-skinning" them with their own images and roadblock the ad units.

To develop the Deals offering, Metromix partnered with Chicago-based Local Offer Network. LON facilitates the aggregation and distribution of deals from a specialized deal-of-the-day and other sources via the Metromix sales team.

Dan Hess, CEO and co-founder of Local Offer Network, called Metromix Deals "a major advance in multichannel marketing ... bringing advertisers the right consumers when they need them."

New features will be added in future, including a Metromix Daily Deals email, geotargeted mobile deals for the Metromix app and mobile sites, deals on event tickets, and enhanced social-media options.

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