Local news and information programming was the runaway winner in terms of viewership by genre, with viewers tuning into 2,600 local news programs through mid September. In addition, 63% of the Samsung Moment participants reported watching mobile DTV every day, primarily while outside of their homes. Surprisingly, sports programming ranked in the bottom third for viewership by genre. Sports have been a chief driver for consumption of video on mobile devices, making the Washington Showcase findings rather perplexing.
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