• Adweek, Monday, October 25, 2010 10:01 PM

Dell today launches a global advertising campaign from Wunderman featuring new products that are designed to appeal to different consumer segments. New print ads bearing the theme line, "You can tell it's Dell." Each ad had a headline, a few lines of copy and an image of a product -- be it a desktop, laptop or tablet.

Broadly, Dell is moving away from price-focused, transactional ads and toward ads that develop the company's global brand image. More specifically, the new consumer-directed campaign, which also includes TV, Web and outdoor ads, illustrates how Dell's range of products offers something for everyone. Dell has shorted the list to six shops.

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