Video digital partners -- and their data

Internet data flows everywhere for video publishers. But not everyone get can it, even some video partners.

NBC Universal has 65 million uniques, connected through various loops from partner sites. But not all the data comes back to NBC.

Nick Johnson,vp of digital media sales for NBC Universal said at the OMMA Publish Entertainment event: "We can't just rely on our television properties. We have the figure out with our partners [and with with] about data. Having some control of the data will be critical."

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