• by Joe Mandese  @mp_joemandese, November 2, 2010

Initiative's Ben Winkler has been chockfull of insights during this morning's agency panel at OMMA Ad Nets. Explaining the real value agencies place on data exchanges – and the value they place on online display advertising buys – Winkler said it's a bit like contextual targeting.

"Just like content is a proxy for audience, data is just a proxy for audience," Winkler noted.

The gap, I'm assuming, still needs to be filled by strategic planners and thinkers – ie. actual human beings.