• GigaOm, Tuesday, November 2, 2010 2:02 PM

How should you interpret Oracle's $1 billion planned purchase of ecommerce software maker Art Technology Group? Chiefly, as a bold endorsement for the future of mobile ecommerce, suggests GigaOm. It "underscores the software giant's desire to bulk up its e-commerce and customer relationship management business, especially as transactions increasingly expand to mobile devices," the blog writes.

"It's no secret that the next revolution in computing will be delivered on-the-go for both consumers and enterprises, and buying things via handsets or other mobile devices is still an awkward proposition." Oracle is expected to combine ATG's ecommerce platform, applications and optimization software with its own portfolio of customer relationship management, retail, enterprise resource management and supply chain applications. The resulting service will have the most profound impact on retail, communications and technology, where, as GigaOm notes, ATG and Oracle already share customers.

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