• by David Goetzl , November 5, 2010

Univision Communications pulled in 22% more in upfront dollar commitments than it did a year ago, the company said. It also attracted 55 new brands from new and existing advertisers that reserved space on the Univision and TeleFutura networks and cable channel Galavisión.

Bottom line: 3Q revenues increased 9.1% to $575 million at Univision.

In the most recent quarter, the company reported TV net revenues up 12.1% to $472.8 million, although that did include boosts from some major soccer tournaments, including the World Cup, and political revenues. Without those, net revenues were up 11.2%. Operations include the three networks and a slew of local stations.

Radio saw about a $7 million decrease, as the sector accounted for 15% of overall company revenues ($575 million in the quarter).

Interactive media increased from $11.6 million to $15.8 million in July-September, up 36%. Profit rose from $5.4 million to $44.1 million.

Addressing radio's performance, CEO Joe Uva said Univision is looking for an agreement with Arbitron to improve PPM measurement, although that may not come until next spring. Separately, he said the company is making changes to programming and formats to "increase our revenue."

After the third quarter, Univision reached an agreement with Televisa, in which Televisa would make an investment in the company and give Univision some exclusive rights to programming in the U.S.

CFO Andrew Hobson said the fourth quarter is pacing up in the high single digits for the entire company.