• by Aaron Baar , November 4, 2010

Electronic Arts is working with Dr. Pepper to create Dr. Pepper Football, an interactive computer came that pits Dr. Pepper against Dr. Dr. Pepper on a customized field.

Players, who can access the game for download to their computers through a special promotion codes found on specially marked bottles and cups, can outfit their teams with specially designed uniforms and use additional codes to access hidden content, such as custom playbooks and mini-games.

"EA is excited to partner with a forward-leaning marketer like Dr Pepper who is developing compelling new content for our consumers," said Elizabeth Harz, senior vice president of EA's global media sales, in a statement. "Dr Pepper Football is yet another way to build brand affinity by creating a meaningful interactive experience for fans of EA and Dr Pepper."