• The Hollywood Reporter, Sunday, November 7, 2010 10:14 PM

Conan O'Brien's new cable show, Conan, doesn't debut until Nov. 8, but TBS is reporting that some of America's biggest companies are already onboard as major supporters, including Coca-Cola, Microsoft, AT&T, GM and News Corp. Some are getting more bang for the buck by also opting for related social media and mobile device marketing tactics and on-air product tie-ins that adhere to Conan's off-beat style.

During the show's premiere week, News Corp. and AT&T will showcase TV ads, and throughout the coming weeks, other companies, including AT&T and Microsoft, will have their products integrated into specific episodes. General Motors may even give away a 2011 Chevrolet Cruze to a viewer within the next couple months.

Read the whole story at The Hollywood Reporter »