Prestone Donates To Firefighters Cause

  • November 17, 2010
Prestone is doing a cause-marketing program called "Own it for Good" in New York, Chicago, and Washington, D.C., to winterize volunteer firefighters' vehicles.

The company will donate $30,000 to the National Volunteer Fire Council and the three stations in those cities, where they're holding each of the events.

The company has also partnered with the NVFC and tapped Erron Kinney (a 6-foot, 4-inch, 33-year-old former NFL tight end turned firefighter) as spokesperson for the campaign.

The effort extends Prestone's new advertising campaign, "If You Own It, Prestone It."

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