This year, coupon platform Coupons.com has surpassed a billion dollars in printed coupon savings. And while the news might sound like PR drivel, TechCrunch
believes it's actually quite an achievement, calling it "a milestone for the company and the entire digital coupons industry."
Furthermore, "This growth further validates the burgeoning coupon and digital deals space which has been brought into the spotlight recently through the proliferation of sites like Groupon and
During the first 9 months of the year, Coupons.com claims to have printed out $854 million in savings. Notes TechCrunch: "This represents a 57% growth over last year's $534
million in savings, at more than 5x the 11% growth rate of newspaper coupons during the same period." In case you're wondering, the top 10 most popular coupon categories among Coupons.com users were
cereal, yogurt, refrigerated dough, snacks, vegetables, baby needs, soup, lunch meats, and cheese.
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