Over the holiday weekend, The New York Times
ran a story about an online retailer who promotes poor consumer reviews because he believes they improve his search engine ranking.
The story raises questions about whether the strategy works, and whether Google's algorithm -- among other search engines -- should be corrected to deter such behavior.
Search expert Danny Sullivan
-- who was interviewed for the story -- isn't sure of either. "Have all those bad
reviews been helping, simply because there are enough links pointing at the site regardless?" he asks. "Maybe," though, "From an SEO perspective, I still wouldn't advise anyone to follow this
strategy," says Sullivan.
"In the long term, I still think the bad reviews will catch up to you," while, "As with local listings, I think Google will begin showing online merchant reviews
right within its results." Bigger picture, Sullivan notes: "Google's ranking systems are far from perfect," adding that Google needs to do a better job ensuring that only the best things show up in
the top of its results.
Read the whole story at Search Engine Land »