Alloy Digital on
Wednesday is expected to unveil a revamped version of its youth-oriented entertainment hub Teen.com.
Along with new social and content-sharing features, the site is adding an original Web
series featuring Charice, which gives fans a behind-the-scenes look at the pop artist's life.
"We're taking a new approach to celebrity culture by leveraging new and unexplored points of views
from fans, industry and category experts, as well as directly from the celebrities themselves," said Craig Bland, VP of editorial and programming for Alloy Digital.
In another piece of original
content, recording artist David Archuleta and other teen stars are featured in My Day, My Life, while Guest Celeb is a new ongoing feature connecting pop culture names with Teen.com's audience. First
up is Twilight's Kellan Lutz, followed by Gossip Girl star Leighton Meester, artist Adam Lambert and Boys Like Girls.
Meanwhile, Avery Singer, the 15-year old daughter of Ramona Singer from The
Real Housewives of New York, has been named as Teen.com's "special entertainment correspondent."
Teen.com visitors will now be able to share content with their peers and post their opinions
through enhanced social media tools on the website. The site has also implemented a live Twitter feed, including news feeds from sister websites, Alloy.com, and gURL.com.
According to Bland, the
new site offers marketers better promotional opportunities to reach young audiences, including banner and video display ad integrations, sponsored editorial, site wide takeovers, and social and viral
interactive applications.
"We're equally excited about the new environments and deeper integrations Teen.com offers Alloy's clients," Bland said.
Recent advertisers include Canon, Sony
Pictures and Staples.
Alloy Digital is part of Alloy Media + Marketing, a marketing firm that targets youth, and owns or has partnerships with TV, out-of-home, print, cinema and online properties
targeting teens and college students.