• by The Editor , December 2, 2010

The editors of MEDIA magazine have selected Interpublic's Mediabrands division as the Media Agency Holding Company of the Year, and Havas' MPG unit as the Media Agency of the Year for 2010. It is the second consecutive year MEDIA has given top honors to those agency units in those categories.
MEDIA is also recognizing three specialty media shops - Aegis out-of-home media specialist Posterscope, Interpublic hyper-local media agency Geomentum, and Interpublic shopper marketing unit Shopper Sciences - as the leaders in their categories.
Targetcast TCM was named the Independent Media Services Agency of the Year.
Pepsi was named the Media Client of the Year.
And Facebook was named the Media Supplier of the Year. MEDIA will publish a special "Agency of the Year" awards supplement in January profiling the winners and detailing their achievements. A gala awards show honoring the recipients will be held in New York, the evening of Jan. 12th.