June 3 - 6, 2024
The campaign, which was created by McCann Midwest, was named "Best in Show" at the 2010 D Show, which is sponsored by the Adcraft Club and honors the best ad creative produced by Detroit-area agencies.
"Pure Michigan" also won awards for newspaper, magazine, out of home, TV and integrated campaign at the Dec. 1 event.--Tanya Irwin