Commentary

Email marketing has come a long way -- and over mountains

Veteran email executive -- and master of ceremonies for the Email Marketing Summit -- Morgan Stewart, chief executive officer of Trendline Interactive, says the email movement in the industry "was like crossing over the Donner Pass."

That makes a nice segue, being that this winter's Email Marketing Summit is in Park City, Utah.

"My one encouragement: Dive In," he says. "This one of the friendliest groups you will find."

Steward warns, however, email isn't about being in a silo -- it's about including social and other mass media, something many marketers are looking at.

1 comment about "Email marketing has come a long way -- and over mountains".
Check to receive email when comments are posted.
  1. Kurt Johansen from Johansen International, December 9, 2010 at 12:56 a.m.

    I so totally agree about Email Marketing not being in a silo. After you send out a specific targeted direct message to your lists, post the message on your website, then forward to various social media sites like Twitter, Facebook, LinkedIn, MySpace etc. Don't rely just on your email message going into a in-box to bring you success. After all if you use only one media it will be a lonely campaign. Kurt Johansen Australia's Leading Email Marketing Strategist http://www.kurtjohansen.com

Next story loading loading..
About the Author

Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.

Discover Our Publications