• by Wayne Friedman , Staff Writer, December 6, 2010

Dylan Boyd, vp of sales & strategy for eROI, moderating a panel at MediaPost's Email Insider Summit, says there are more mobile devices -- globally -- than people have toothbrushes -- and all that might make email marketers still up and take notice.

Or floss.

"There opportunity for mobile to be a junction point for other channels," says Len Shneyder, senior product marketing manager for Unica. "It's kind of like a way station." He talked about one example when at a movie theater consumers could access Facebook for additional content -- about a movie they were about to see.

"Are we wasting our time thinking about mobile right now?," asks Boyd.