Mobile devices are not an approved cleaning tool among many dentists -- as far as we can tell.
Dylan Boyd, vp of sales & strategy for eROI, moderating a panel at MediaPost's Email Insider
Summit, says there are more mobile devices -- globally -- than people have toothbrushes -- and all that might make email marketers still up and take notice.
Or floss.
"There
opportunity for mobile to be a junction point for other channels," says Len Shneyder, senior product marketing manager for Unica. "It's kind of like a way station." He talked about one example when at
a movie theater consumers could access Facebook for additional content -- about a movie they were about to see.
"Are we wasting our time thinking about mobile right now?," asks Boyd.