Dear readers:
It's been nearly five years since I first contributed to the weekly OnlineSpin.
It's been rewarding in many ways.
First, I've had a
savvy audience with which to share my observations and analysis about online marketing. I don't seek attention, but I've valued the connections. I've used this column as a vehicle to explore
completely new topics that I wanted or needed to get smart in. I've used this venue to share my own adventures in innovative startups like BuzzMetrics (NM
Incite) and now Clickable.
I've shared professional challenges that I believed
were widely relevant in order to prompt perspective from others. I've even used this venue to explore how digital interactivity shapes personal life, like having and raising kids, maintaining
relationships and coping with the death of loved ones. I've shared consequent learning and best practices so others could benefit.
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Most important, I've received a lot of great feedback
and made many new friends and colleagues.
But after 230 columns, I've decided to take a break. I have a lot of commitments, both professionally and personally, and I need to focus on
fewer things for a while. I also need to break routine, prioritize and reenergize.
Will I return? I plan to.
Until then, I'd like to thank you for your kind attention and
valuable perspective over the years.