Heavy.com's David Carson is leaving the entertainment Web site he co-founded in 1999 to join Ogilvy & Mather in New York as one of two new executive creative directors, reports
Adweek. The
other incoming ecd is Alison Gragnano, previously global creative director at Saatchi & Saatchi on General Mills and Procter & Gamble brands. Carson will work on American Express, Ikea and Stoli,
while Gragnano will lead creative on Unilever and Kimberly-Clark.
