• December 10, 2010

Southwest Airlines is giving away 12 $1,000 gift cards during their "12 Days of LUV" contest sponsored by Visa for its more than one million Twitter followers.

Beginning Dec. 10, the Southwest Airlines Twitter account (@southwestair) will ask each day for a fun holiday photo over the next 12 days (through Dec. 21). Each day has a theme, which will be announced at some point during the day.

To be included in the contest, Twitterers must include the #12daysofluv hashtag and the requested original photo in their tweet. The Twitterer with the best photo each day will win a $1,000 Southwest giftcard. The photos will be judged based on creativity and originality, whether they are entertaining and whether they reflect the Southwest fun-loving culture and attitude.--Tanya Irwin