• by Erik Sass , Staff Writer @eriksass1, December 11, 2010

Funny insight on subtle differences in search terms from Edward Foster, global search director for Omnicom: their search team found that trips booked after the search query "Las Vegas" tended to be more expensive than trips booked after the search query "Vegas." They investigated and found out that people who used "Las" in their search queries tended to be older and therefore more affluent, on average, than other searchers (whom moderator Chris Knoch dubbed the "'Vegas, baby!' crowd")