Top 10 DMAs in which reside adults who agree with the statement, "I will gladly switch brands to use a cents-off coupon."
1 Pittsburgh, PA
2 Detroit, MI
3 Johnstown-Altoona, PA
4
Harrisburg-Lancaster-Lebanon-York, PA
5 Savannah, GA
6 Atlanta, GA
7 Syracuse, NY
8 Albany-Schenectady-Troy, NY
9 Wilkes Barre-Scranton, PA
10 Buffalo, NY
Source: GfK
MRI's Market-by-Market study, http://www.gfkmri.com/ProductsServices/MarketbyMarket.aspx