Music video site Vevo jumped a notch into third place behind Google and Yahoo in comScore's latest ranking of sites by video views. Vevo had 50 million unique visitors in November, putting just ahead
of AOL and Viacom Digital, which had 47.6 milion and 47.2 million, respectively. YouTube-owner Google had a category-leading 146 million visitors and Yahoo, 61.8 million. Vevo was second only to
Google in monthly minutes per viewer, at 85 to 271.
Hulu was the top site in generating video ad impressions, with 1.1 billion of the 5.4 billion video ads viewed online last month. Video ads
reached 49% of the total U.S. population, with an average frequency of 36.8 times during the month. Read more here.
