David&Goliath's LA office has been named agency of record for CKE Restaurants, Inc., parent company of fast food chains Carl's Jr. and Hardee's, following a review. The agency will be responsible for
all traditional media creative, with a focus on broadcast. 72andSunny, the digital incumbent on the account, will continue as digital agency of record. Media duties, handled by Initiative, were not
part of the review. Combined media spend for both brands is approximately $100 million. New work for Carl's Jr. and Hardee's is scheduled to launch in the spring.
