• B&C, Tuesday, January 4, 2011 10:56 PM

As television companies struggle with the complexity of tracking content and ad sales efforts across multiple platforms, RSG Media has launched an overnight reporting service that tracks data for on-air TV, online, mobile, and other digital media from a variety of sources. This data is then combined into customized reports that are designed to help clients improve their ad sales and marketing efforts.

The new service grew out of RSG Media's existing businesses of supplying a variety of software solutions to media and entertainment firms for their ad sales efforts. Over the years, clients for those services include such firms as MTV Networks, Discovery Communications, Turner, NBC Universal, the NBA, Major League Baseball and others.A key selling point for the new service is that it allows companies to have a centralized source for reports that can synthesize data from a variety of sources covering different platforms.

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