Sit down. Grab a cup of java (not the programming type) and dig in. Michael Martinez tells us why folks can't reverse Google's search algorithm. The company, after all, made more than 400 changes
last year. For starters, he explains, "the Great Google Algorithm is not a set of ranking factors; rather, it is a collection of protocols, operating systems, applications, databases, and occasional
information retrieval processes." (Amen.) He gives examples on what's been done and why to crack the code.
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